From Atelier to A-List
The fashion industry is experiencing a notable shift as designers trade traditional runways for red carpets, signing with Hollywood talent agencies to amplify their reach. This shift is more than a simple partnership; it is positioning more designers as public figures and cultural influencers.
Historically, designers were celebrated for their work behind the scenes, letting their creations define their legacy. But in today’s celebrity-obsessed culture, having a dynamic personal brand is as crucial as the quality of the clothing itself. By aligning with Hollywood agencies, designers gain access to unparalleled media exposure, high-profile collaborations, and opportunities to craft a public persona that resonates with global audiences.
This evolution in the fashion business model reflects not the creation of personality-driven brands, which have always existed, but a new level of access and visibility facilitated by collaborations with Hollywood talent agencies. Designers like Donatella Versace and Daniel Roseberry of Schiaparelli have long personified their brands, using their identity and creative vision as a core element of their success. What’s changing now is the scale and medium through which designers can project this persona. Hollywood talent agencies are enabling designers to transcend the fashion world, positioning them as cultural influencers who operate across entertainment, media, and social spheres.
By signing with agencies such as UTA or CAA, designers gain access to opportunities traditionally reserved for actors and musicians, such as greater brand endorsements, film cameos, and global marketing deals. This expanded reach allows designers to amplify their personal narratives and engage with audiences in ways that were previously unattainable. The focus is no longer just on the runway or editorial features—it’s about leveraging Hollywood's platforms to intertwine designers’ stories into the fabric of pop culture.
When Jonathan Anderson, the genius behind Loewe and JW Anderson, signed with United Talent Agency, it was more than just a business move. By teaming up with UTA’s new fashion division, Anderson is stepping off the runway with one foot and onto the Hollywood stage, turning his brand into a lifestyle and his vision into a cultural statement. This isn’t just about selling clothes; it’s about selling a story. Anderson’s decision proves that today’s designers are tastemakers and influencers.
With their partnership with the CAA, one of Hollywood’s most renowned talent agencies, the Kering group gains direct access to Hollywood’s inner circle, opening doors to collaborations that could reshape how luxury brands engage with global audiences. This synergy has the potential to create a new era of brand visibility and cultural relevance. It further reinforces Kering’s leadership, and demonstrates its forward-thinking approach to staying ahead in an ever-evolving market.
As this business model continues to gain attention, it raises crucial questions about the future of the industry. Will it redefine what it means to succeed as a designer, or will it commodify the role to the point where artistry is secondary to marketability? The answers to these questions will aid in determining whether the marriage of craft and commerce enriches or diminishes the creative spirit at the heart of the industry.
Xoxo,
Annie
Sustainability Meets Policy: Lessons from My Internship with the Secretary of State of Romania
By now you know that my content and lifestyle revolves around advocating for sustainable fashion. I decided to take it a step further. I wanted to gain credibility and expertise in sustainability from where it all begins. My desire was to understand how policy is created, shaped, and ultimately trickles down to impact the fashion choices we make. This fall, I had the incredible opportunity to intern with the Romanian Secretary of State during a pivotal moment for the country, as Romania approached national elections and advanced its efforts toward OECD accession. It was a transformative experience, and I’m excited to share how this journey has shaped my perspective on sustainability—not just in fashion, but across industries.
One of my key contributions was working on a groundbreaking book focused on corporate governance. This project explored how transparency and sustainability can transform state-owned enterprises into drivers of economic growth and attract international investment. I learned how to translate complex policy concepts into actionable frameworks, an invaluable skill that I’ll carry forward in my career. While the content itself was policy-driven, it reinforced a lesson I often talk about here on the blog: sustainability is not just an ethical choice; it’s a strategy for resilience and growth. Whether in business or government, integrating sustainability is no longer optional—it’s essential.
I also developed my knowledge in financial policy, contributing to the transposition of EU cryptocurrency legislation into Romanian law. Working under tight deadlines, I navigated the complexities of emerging financial regulations while ensuring critical stakeholders were informed and engaged. This experience strengthened my ability to adapt to high-pressure environments and reinforced the importance of clear communication in public policy.
A personal highlight was contributing to sustainability initiatives, where I analyzed the environmental and social impacts of Romanian state-owned enterprises and proposed reforms to align them with OECD standards. Drawing on insights from sustainability practices in the U.S., I was able to offer a fresh perspective on creating equitable and sustainable solutions. This experience reaffirmed my belief that sustainability thrives at the intersection of innovation, ethics, and collaboration—whether we’re talking about running a fashion brand or restructuring public enterprises. The same principles apply across the board—it’s just a matter of adapting them to the challenge at hand.
This internship challenged me to think critically about how policies influence sustainable practices at a macro level. It also deepened my belief that change doesn’t happen without resilient communities and expertise—fashion, policy, and every other industry must work together to create a sustainable future.
As I take these lessons into the next chapter of my journey, I want to thank the Secretary of State, Dr. Mihai Precup, for his mentorship and support. This experience has been invaluable, and I can’t wait to apply what I’ve learned to both my work in sustainable fashion and beyond.
Xoxo,
Annie
Eco-Campus Chronicles: A look Inside Harvard University’s Sustainability Efforts — REEF Makerspace
I recently stepped into my dream world. Imagine a room filled with ideas, energy, and a whole lot of fabric. Except here fashion was not just about what individuals wear. It was about stitching together the future. I recently had the chance to visit Harvard University’s REEF Makerspace, where I spoke to Director Kile about how students are reimagining the world of fashion by designing with purpose. From upcycling materials to creating stunning eco-conscious designs, this place is like the Hogwarts for fashion-forward minds. Want to know how you can get in on the action? Let’s dive into the world of the SEC Makerspace and see how it’s transforming the fashion scene—one sustainable project at a time!
My visit began with an introduction of a few of the sustainable fashion projects that have been completed by the REEF Makerspace. One of the standout projects I encountered was the Marine Debris Fashion Show—a competition where participants create fashion from materials that would otherwise pollute our oceans. What makes this show even more remarkable? The incorporation of augmented reality (AR), which took each design to new heights, blending fashion with digital elements to promote sustainability.
Seeing the pieces in person was like witnessing fashion transform into art—plastic bags, soda can tabs, and fishing lines skillfully reworked into stunning designs. The level of craftsmanship was so intricate that it took a moment to realize the materials weren’t traditional fabrics but remnants of debris, given new life. Picture a haute couture gown, except it is made out of plastic bags, soda can tabs, and fishing line. These pieces were so full of life, built from debris that was once carelessly disposed of.
Director Kile also showed me images of a design by Kelly O'Conor, a Harvard Medical student who reimagined expired medical equipment, collected from teaching hospitals in the area, into a stunning ensemble. O’Conor had designed with the knowledge that sterile equipment comes with the cost of mass waste. In her designs, she adorned her model with bed sheets and cloth dressings, hand sewn with a suture needle. Her headpiece: a crown fit for royalty constructed out of forceps and ventilation tubes. I had never seen such an ingenious use of disposable materials – materials that were given a second chance at changing lives.
Kelly O’Conor’s award winning design
One of the most intriguing areas in the Makerspace was the 3D printing lab, which holds the key to the future of sustainable fashion. Among the innovative tools and technologies, I was introduced to PHA—an environmentally friendly material made by microorganisms that is flexible, elastic, and biodegradable. This is a game-changer for creating sustainable fabrics, and best of all, it's accessible to all students at Harvard, who are supported by the incredible team at REEF.
As a student passionate about sustainable fashion, I was beyond inspired by what I saw at the REEF Makerspace. It was a rare, eye-opening experience to witness cutting-edge, environmentally-conscious fashion in action, and it left me more excited than ever about the future of the industry. A big thank you to Director Kile and the REEF team for welcoming me into this extraordinary space and showing me how innovation is truly changing the way we approach fashion sustainability.
Xoxo,
Annie
Tailored Terry: 209 Mare’s Take on Functional Elegance
The aesthetic eye shakes hands with functional leisurewear in 209 Mare’s Terry cloth collection of the highest quality blazers and other pieces of resort wear. Founder and creative mastermind, Federico Uribe designed 209 Mare upon noticing the absence of “quality and aesthetic clothing” around his beachside villa. His idea was to combine the sensation of a soft robe on the skin after a day in the sun with the polished look of a blazer – a sophisticated take on a coastal wardrobe. Within a year, 209 Mare elevated the “functional, soft, and durable” French fabric into a sought-after collection.
Repurposing an overlooked material is the motivation behind the company. Federico proudly claims that “the name 209 Mare comes from 20.9, the date on which in 2015 I jumped from the third-floor balcony from a building in Madrid, whilst in the middle of my MBA. I decided to use this experience to change my life and do something bigger than myself. I have repurposed my life”
Terry cloth has an interesting history, from its invention in the Early 1800s. The pre-industrialized French fabric was created by two warp threads, one being left loose to be pulled through a weft. This created a piling texture that proved to be ideal for both water absorption and comfort, but never being recognized for its aesthetic appeal. As a few decades would pass the market began booming for this comfortable fabric, ultimately leading to the production of terry cloth on the industrial scale.
In the 1930s you see the introduction of the French Terry, the lighter-weight brother of terry cloth. This fabric became popular both for its French Riviera style and its versatility in a capsule wardrobe. Terry cloth continues to dominate both the men’s and womenswear markets for its comfort, versatility, and sustainable production.
Like fine wine, French terry cloth “gets better with time”. Uribe found the formula for the highest-end terry cloth on the market. “I love the feel of French Terry,” writes Uribe. “It has drying wires on one side and is brushed and cut on the other side”. The duality of the texture proves excellent for sophisticated leisure from the coast of Monaco to sunny Newport Beach. In one word, Uribe describes the versatility of the style as “flawless”. 209 Mare is for the elegant, well-traveled client – think “1970s Bridgitte Bardot and Steve McQueen or Onassis, back when they were vacationing in Saint Tropez”. 209 Mare is found in the classic wardrobe of the “modern-day gentleman or lady”.
Further impressive is the company’s use of sustainable methods of production to optimize the use of the pieces and increase their quality and value. “All our fabrics are either organic, upcycled, or recyclable. Our packing is done in high-quality dust bags so that it is reusable and all our shipping is carbon neutral. The best way to support sustainability however is by making durable high quality products that last our customers summer after summer. Our motto for our customers is “Buy less, buy better”’. To “buy better” not only means to feel and look better in 209 Mare but also to understand the process of production and purchase quality with confidence.
This current collection has been 18 months in the making. Taking inspiration from the art of David Hockney, his color palette to be precise, as well as from the architecture of Frank Lloyd Wright which inspired the patterns, shapes, and hardware on the collection. 1950s pop art and 1920s Art Deco inspirations is a bold and beautiful combination that mixes two of the most important eras of design. You can see the monogram pattern and how it mixes round and sharp shapes, similar to what FLW used to do in his architecture. This very same monogram can be seen again in metal buttons and all other details. Pair that with Hockney’s Palm Springs-esque color palette and you have one of the most unique fashion collections out there.
Xoxo,
Annie
Out of Style: A Call for the End of Racism in Fast Fashion – Or Both
So you are worried about going out of style. You are worried about not catching a trend on time and missing the latest drop at your favorite brand. You are worried about not being best dressed, so you go make a quick purchase at the cheapest and most promising store. What a relief! It is too easy! This societal habit of disregard is exactly why fast fashion is one of the leading causes of both the environmental and social justice crises.
While our world is progressively moving toward its end, and society is actively initiating efforts to fight climate change and racialism, a large majority of the population has turned a blind eye to one of the largest causes of both “10% of global carbon emissions” and the exploitation of the BIPOC community. The term “environmental racism” has been coined to refer to “environmental injustice [occurring] within a racialized context”. Racialism stretches far further than derogatory terms. It is found in many steps of the chain of fast fashion supply; from textile factories and water systems, to garbage dumps.
If we begin at the start of the supply chain with the dyeing of textiles, there is clear evidence for the ill-treatment of people of color in the mass-producing factories. Not only are they working in unsafe conditions – take the Rana Plaza collapse that killed well over one thousand workers because of illegal construction and lack of funding for management – but they are also part of a chain of unproportional exploitation. Luci Wilden, founder of the Knots & Vibes brand, claims that the brand, Fashion Nova has mass produced his design “with a retail price of $40”. Therefore, their production price is “around $13”, leaving the workers with a salary of “$1 per hour”. It is important to note that these employees are predominantly low income women of color, being exploited in return for the risk that they may not return home from work every day.
Moving down the chain of production, transportation, distribution, and the discarding of these garments, danger is culminating in the air. International waters are being polluted by microplastics, untreated wastewater, and toxic dyes simply through the shipping process. How then, is this water most prominently affecting marginalized communities? This polluting process is filling our earth with toxins dangerous to the human body and environment, and while many communities have the means necessary to filter through this water and clean the air, many marginalized communities do not have the resources to live in this luxury. When these garments are torn, forgotten, or out of style, the most common response is to discard them into the depths of a sea of garbage, filling landfills with “3.8 billion pounds” of clothing every year as if the colored designs are candy dropping from a piñata. Then a fire is lit, smoke fills the air, and lungs are doomed. The catch is, landfills most commonly exist where “public service provision is scarce”, and marginalization directly affects agency. Therefore, methane gas and other dangerous toxins are left to fill the air of the neighborhoods in proximity to these landfills as blind eyes are turned. How is it fair to subject these people-groups to this disadvantage, exploiting their hands and bodies to labor with no reward, simply to purchase a top that will not last more than a few washes? There is a simple answer that absolutely should not need contemplation: it is not fair. Can we go as far as to call this an epidemic, infiltrating these underprivileged communities with an infection of disregard caused by the click of a purchase button?
This is an issue rooted in the fashion industry’s core. The Council of Fashion Designers of America, has a population that includes “less than four percent” of black members. Yet even as members speak up, disproportionate representation remains. Editor-in-Chief of Teen Vogue, Lindsay Peoples Wagner even claims that such disproportions are simply a result of “plain old racism”. “Plain old racism”; let that sink in. After generations of rebellion, strong voices, and liberation the words “plain old racism” are being used to refer to an issue pertaining to something included in the fashion industry.
Still worried about going out of style? Instead, worry about being the instigators of the environmental and social justice crises through the click of a button. Shopping sustainably, doing research on ethical brands, and understanding that shopping second hand will never go out of style. Racism is out of style.
xoxo,
Annie
Fashion and Politics: Gabriella Karefa-Johnson vs Kanye West
History claims that art has been used as political propaganda and the representation of idealizations and beliefs since the beginning of time. Fashion is wearable art. Therefore the use of fashion as a form of speech is far from unethical. It creates room for dialogue, allowing all opinions to be expressed. As political turmoil has increased, so have reactions.
Vogue editor Gabriella Karefa-Johnson recently explained her frustrations and opposition against Kanye West’s Yeezy show during Paris Fashion Week 2022. West debuted a collection of “White Lives Matter” T-shirts in order to make a statement he considered amusing and blatantly obvious. However, it caused mass uproar and confusion from the audience and critics — an almost dystopian occurence.
Karefa-Johnson used a respectful approach to properly navigate such a controversial topic. She began by trying to reason. Perhaps, Karefa-Johnson explained, West may be correct in assuming that in the future, white lives would be endangered due to a complete restructuring of history. This would then require a movement similar to the recent and powerful “Black Lives Matter” movements. She even affirmed his strange “Duchamp” approach to political topics. However, her uncertainty of this theory and her original negative opinions, that the collection was “deeply offensive, violent, and dangerous”, drew ample attention from the media and West himself. Karefa-Johnson’s civil approach ignited a revengeful fire under West.
Kanye West responded with comments directly pointed toward Karefa-Johnson, her appearance, character, and career. Although this approach is common for West, his outrage disturbed the media, drawing attention from model Gigi Hadid, actress Gabrielle Union, and Vogue Editor-in-Chief Anna Wintour — all in support of Karefa-Johnson. The matters were further discussed in a meeting facilitated by Wintour.
The moral of the story is that fashion has indeed proved its potential to influence politics and culture, on and off the red carpet. Dressing politically will always be in trend. It can be dangerous or it can be revolutionary. Both sides deserve to be heard, yet both sides must maintain respect, reason, and take responsibility.
Xoxo,
Annie
Re-fashion NYC: Making Sustainability Accessible to College Students
I will be the first to say that college is extremely busy and exhausting. Very rarely do I find myself with ample time to lounge, binge my favorite shows, or even make phone calls — all things I once took for granted. As a result, it is difficult to continue sustainable practices once so familiar. However, making the conscious decision to live a sustainable life should not be an object of concern, but rather accessible, convenient, and simple. In other words, it should become the norm.
Upon my initial trip to the laundry room at Columbia University, I noticed a large bin that resembled a thrift store donation bin. This immediately sparked interest and delight in me. Written on the bin were the words Re-fashionNYC, and a description of the company’s mission. Re-fashionNYC is the official clothing reuse program in NYC, breaking down doors in countless buildings, universities, and offices. Columbia University alone houses Re-fashionNYC bins in 18 residential buildings.
Re-fashionNYC offers bins to locations that apply in order to make sustainability accessible to those who live in the city that never sleeps. How perfect! The process could not be more convenient. Simply drop off materials and textiles — clothing, blankets, hats, belts, bags, etc. — and voila! Your work is done. Re-fashionNYC is a valid answer to objections of sustainability.
Thank you to Columbia University and participating businesses who are consciously deciding to provide sustainable options. We now have the ability to reduce the 195,000 tons of clothing waste in NYC alone to 0.
Xoxo,
Annie
New York Fashion Week 2022
It has been a crazyyyy few months since I last updated this blog, but I cannot wait to spill all the juicy details. I will begin with a quick recap. In August I packed my bags and moved to New York City for college at Columbia University, and have been on the move ever since. I truly love the city and all the amazing people I have met so far.
The highlight of my time here was by far NYFW. I had the amazing opportunity to attend a few shows, with designers ranging from rookies to veterans. Each designer showcased cohesive magic that I am here to dissect and discuss.
I would not consider myself to be an advocate for trends, yet NYFW Fall/Winter 2022 was an incredible representation of the interconnectedness and network of designers, and how classic pieces can be modernized.
So let’s talk sequins, bright hues, and feathers. Every single show included some form of these three elements. Like a weather forecaster, I could have predicted this trend from a mile away. I knew it was coming before I even stepped foot into any of the venues, simply from observing the outfits in line. This year has developed personality in designers unlike ever seen before. Bright, bold, and daring creations emerged one after another like rainforest birds.
House of Mua Mua embroidered sequins in intricate patterns straight onto bold prints for their “The Real Housewives of Fashion” show. My eyes were confused in a beautiful way as each model floated down the runway — their attitudes matching the pieces they were flaunting. Mua Mua brought the bling out.
In Jesus De La Garsa’s “Paradise” show, the young designer transported the audience to an island where majestic birdlike pieces dropped jaws. I feathers moved so gracefully and the colors complemented each other as they appeared one after another, individually interesting yet so cohesive. Paired with the layers of feathers were metallic boots which fashion fanatics flaunted fabulously. Garsa’s designs were further showcased in Vogue Magazine, adorned by icon, Coco Rocha. Young Annie would have simply passed out at this collection.
DUST OF GODS. Talk about sustainability in the world of fashion. I knew there was a reason I loved designer, Antonio Tadrissi. If you have read my articles, you know that I believe that fashion is wearable art and one-of-a-kind. Whenever I find a designer who makes this magic happen, I will sit front row through it all. Each piece Tadrissi created was unique, wearable, and true art. Best of all, the materials were all hand-picked from local markets and warehouses in order to give them a second chance at greatness. From patchwork to re-done denim, this show contained all the beauty of up cycled fashion.
Thank you to Moyal Enterprises and NYFW for this amazing experience!
xoxo,
Annie
ESPYS Week
My introduction to ESPYS Week can be compared to a small mouse getting thrown into a den of lions. Yet somehow, it was amazing! Thanks to my amazing agent and team, I had the opportunity to attend a few incredible events, meet some new friends, athletes, and get some content for you guys!
Day one included an event with GoatsLegends where I was able to support business and try out some incredible products.
Let’s just say I am obsessed with Vejo. These portable blenders are a must-have for athletes or busy people in general! The flavors are delicious, eco-friendly, and so affordable.
MVMI sleep saved me during this week! Their pillows were created in order to provide athletes with better and more restful sleep in order to improve performance. I am going to be using their pillows as I move into college in order to guarantee a good night’s sleep every night.
More brands include Liquid IV, Cuts, Champion, Coola, ISClinical, Tiesta Tea, Adapt Super Water, and Garden of Life.
The following night I fangirled at the Player’s Night Out, wearing a Lovers and Friends Blazer Dress from Revolve. Thanks to Derek Jeter and The Player’s Tribune, we had the best night meeting some of the greatest athletes and watching the LA skyline.
My first ever ESPYS week was incredible and I cannot thank everyone involved enough for giving me the opportunity!
xoxo,
Annie
What to Expect at the 2022 Met Gala
The Met Gala has never fallen short of drama, extravagance, reinvention, and innovation. However, I truly believe that this will be a year of the prosperity of fashion in its most refined form: gilded glamour.
I shamelessly squealed when the theme of this years mat gala was released. Although receiving an invitation of my own is not quite realistic yet, I delight in living vicariously through those who opened the invitation, in all its grandeur, and read the fine print at the bottom revealing the theme: “In America: An Anthology of Fashion”. I believe there will be many interpretations of the theme — as expected — yet a major showing of the prosperity, cultural revolutions, and industrialization of Gilded Age New York. During this period, not only did the world seemingly develop overnight, but so did fashion. Think Age of Innocence or The Social Graces. I imagine ruffles, silk, velvet, lace, soft shimmery jewel tones, and bountiful accessories.
Why an “Anthology of Fashion”? Shortly after the Gilded Age, Vogue was founded. Fabric production during this period was advanced and a magazine was created to document the development of fashion through the 1800s and for the rest of time. At this Gala I expect a collection of what was displayed in that first magazine yet modernized by McQueen, Dior, Laport, Dundas, Dolce and Gabbana, Gucci, Guo Pei, and Giambasttista Valli. I predict a Bridgeton style ball adorned with heavy and precious metals, wet drapery techniques, and maximal accessories. The bigger the better in dresses, ruffles, and hair represents America is its rawest form.
Addressing individual guests and their designers, I would love to see Anna Wintour as the “Queen” of the Gala, wearing Oscar de la Renta with elements of Lagerfeld as a tribute, yet shifting away from the matronly patterns and shocking the world in royal tones and an unusually conducted gown. Wintour drops jaws with cohesive, sleek, and timeless looks, yet I was to see innovation from the host herself.
If America was a brand, Calvin Klein, Tom Ford, and Ralph Lauren would have full reign. Think Kate Moss, Brooke Shields, denim, horse ranches, and old money. How fabulous would it be to see a play on Gilded Age glamour, modernized and developed through each decade. The materials are all cohesive — silk, satin, lace. All we need is the designers to execute. This is the perfect opportunity for a Neoclassical spin one higher Anthology of Fashion that we all need to see.
Honorable mentions go to mixed metals, using hair as the accessory of the night, and the Beiber’s first Met Gala together. I also expect Guo Pei’s construction and color scheme to display a diverse yet perfectly fitting interpretation of the theme.
It’s almost time for the best day of the year and the anticipation is killing me! More later!
xoxo,
Annie
Capsule Wardrobes: A Study of Timeless Trends
I love the juxtaposition of the phrase “timeless trends”. Their definitions contradict their core meanings in the perfect way. To be timeless requires something to transcend time. Trends oscillate like great waves of public opinion. Therefore, there are few things as powerful timeless trends.
The final step of our sustainable fashion journey requires dedication. It requires a willingness to sort and sift through piles of trending items to find the one that rings the bells of timelessness. However, I can promise a reward that will last a lifetime and many more: a lifelong wardrobe. So what are capsule wardrobes? Capsule wardrobes were first coined the term in the 1940s to describe a small but mighty collection of clothing that is cohesive, quality, and versatile, ultimately eliminating the need to give into trends and purchase new clothing as often. Creating these wardrobes decreases the chances of buying useless pieces and erases the phrase “I have nothing to wear” from one’s vocabulary.
In creating a capsule wardrobe, you want to focus on only keeping and purchasing pieces that can be mixed and matched, are of high quality, are versatile, and make you feel confident. What is the point of keeping one-time-wear pisces that do not match, tear, and are uncomfortable? Start by going through your closet and picking everything that you love. Make a maybe pile, sift through that making wise decisions, and donate everything else. This will leave the perfect base for you to evaluate your personal style and add on to what is existing as the years progress.
To create a starter wardrobe, here are a few pieces, all from Aritzia, that are must-haves as building blocks for the future: white t-shirt, black long sleeve, solid-colored crewneck, white button-up, sleek going-out tops, wool sweater, blazer, trench-coat, slip dress, leather, denim, and trouser pants, versatile bag, white sneakers, loafers, and a pair of sunglasses.
Style-icons such as Matilda Djerf in her oversized power suits and Swedish summer aesthetic, and Claire Rose Cliteur in her ballet slippers and French mysterious girl aesthetic radiate timelessness while expressing their personal styles. Xenia Adonts also has capsule wardrobes in a chokehold, styling designer basics as the ultimate cool girl.
By actually buying into capsule wardrobes, you are not only making your life easier, but the world greener. Fast fashion retailers will gradually be put out of business and thrift stores will explode with donations. Sustainable brands will adapt and create clothing with their eco-friendly materials that fits perfectly on the body and in our closets. Sustainable fashion does not have to be boring. There are ways to express your inner style with a unique capsule wardrobe. However, the best things in life are often the simplest ones, and by taking this step, our closets are becoming cleaner and greener.
xoxo,
Annie
Ethically Appetizing Apparel: Who Should We Buy From?
From material breakdown to ethics of the industry, the fast fashion market has blind sided consumers, camouflaging its destructive tendencies with beautiful colors and trend radar. If you have been following my series of articles regarding sustainable fashion and how to erase the carbon footprint through ending the cycle of fast fashion, you now possess all possible knowledge about going green. The next step is to become familiar with the most popular and emerging brands that are revolutionizing the sustainable fashion industry. These creative masterminds are providing hope for style conscious consumers and connoisseurs, just like you and me!
I will say it once and I will say it a hundred times: Réalisation Par. The feminine French soul of mine is obsessed with every single piece they have to offer. Their clothing is made from biodegradable silk which is not vegan but it is extremely high quality. Therefore, you are paying for endless wear. Their capsule pieces are timeless and their versatile designs embrace classic individuality and expression, all while benefiting the planet.
Up next is the woman, the myth, the legend, Matilda Djerf’s Djerf Avenue. Pinterest superstar and minimalist fashion icon Matilda Djerf, created her own clothing brand inspired by a Swedish, timeless, laid-back style. The company produces these ready-to-wear items in Portugal, guaranteeing “quality workmanship, respecting working conditions, and premium fabrics research” (Djerfavenue.com). Djerf only uses natural and organic fibers, natural corozo buttons, cotton labels, no plastic, and 100% recyclable materials. What I love about Djerf Avenue is their transparency and sincerity, fully explaining their production process and creating timeless pieces to last a lifetime. Some of the most popular items are the Breezy Shirt, Favorite Pants, and Forever Blazer.
Lacausa Clothing is another brand committed to transparency and ethical clothing manufacturing. Even better, a portion of their proceeds are donated to a new charity every season. Lacausa delivers the California chic look while supporting a low waste design process and taking small steps towards being fully sustainable. Using organic cotton, recycled polyester, no plastic, recyclable mailers, and paper tags Lacausa has devoted themselves to being global citizens of sustainability. Consumers swear by this brand for basics and their internet famous unitards, perfect for a workout-to-brunch look.
I have been shopping at Vitamin A for swimwear since I was very young. But only recently did I start drooling over their ready-to-wear clothing. I mean common! Their motto is literally, “We Believe Style and Sustainability are Inseparable”. Vitamin A uses their own fabrics to make sure what they put out is 100% sustainable. BioSculpt fabric is the first swim fabric made from plant based fiber. EcoLux is made from recycled nylon and uses 77% less water. EcoCotton and EcoLinen use 90% less water and get softer with every wear. Further, their production process is done in one location in California which further reduces their carbon footprint. From the electricity-minimizing lights used in the warehouse to filtered water, Vitamin A is insistent that sustainable clothing is derived from a sustainable workplace. One look at their clothing will make your summer minimalist dreams come true.
Some honorable mentions include: Reformation, Attire the Studio, and Celio Studio. Not only does this list include a collective of individuals actively pursuing change, but it includes people with amazing and timeless style that desire to look good while making the planet feel good. Until next time!
xoxo- Annie
An Advocates Eyes: Addressing Climate Change With Jeff Nesbit
What would you do if I told you that the shirt you are wearing is one of the factors responsible for killing someone? That pit in the bottom of your stomach is completely normal and just the response sensory receptors should signal. It is a response to the fact that most clothing is manufactured by the fast fashion industry which has increased climate change, and killed an average of 300,000 lives every day.
In recent years, talk of climate change has ravaged society and the media creating an ongoing debate on whether or not the phenomenon truly deserves attention. The fast fashion market has become the jack of all trades and a master of disguise. It has convinced it’s audience that the need to update one’s closet for 12 different seasons is imperative, and that expensive and quality clothing is unnecessary. What consumers do not understand is that this scheme forces them to spend more money to replace low quality clothing often, and that the clothing they are wearing has left a dent somewhere in the process — from material sourcing to pollution and degradation of land and nonrenewable resources.
To gain even more insight on this topic, I contacted Jeff Nesbit, an American author and executive director of Climate Nexus. Nesbit is an omniscient force in the area of climate change, having written books such as This is the Way the World Ends, working as the communications director in the White House, and as the Director of Public Affairs for both the NSF and the FDA. I had the privilege of meeting Nesbit at the Harvard Chan C-CHANGE Youth Summit this past summer, and yearned to hear more of his ingenious ideas.
Nesbit began by describing how he has seen the fast fashion market contribute to climate change. He explained how this market contributes to “10% of annual carbon emissions globally”, and uses enough water to “meet the needs of 5 million people”. These statistics are absolutely astonishing simply because the fast fashion industry is so normalized. How can something seemingly so minor cause such a large effect? There are many factors, such as the incineration of clothing in landfills for extra profit. Nesbit addresses the public health effects of the burning of these cheap materials. He claims that these landfills are commonly near “places where people (predominantly poor or communities of color) live”, and that they do not have a large say in their exposure to the “poisonous gasses from burning landfills”. Although technologies to mitigate the effects have been created, slightly hindering the effects will not stop the destruction.
Government has the power to make a positive change by incentivizing responsible, regenerative agriculture. Farming subsidies tend to go to industrial farms producing corn, soy, and wheat.Would shifting that support toward small farms for organic cotton, flax, or humanely raised sheep for wool go a long way toward making regenerative agriculture a viable business and realistic element of the fashion industry of the future? Nesbit emphasized the importance of human influence in his response. We can revolutionize the textile industry and regenerative farming with the power of “consumers demanding sustainable products”. Your voice can help include organic and source products into the clothing industry and show real change.
The cruel labor standards in and out of the US are also major contributing factors to the fast fashion deaths. For example, garment workers in California are still fighting for minimum wage and safety, especially throughout the COVID-19 pandemic. I was curious as to whether additional government policy should be or can be implemented for fair labor standards in the United States? Nesbit explained that “making changes in labor laws in the United States is only part of the equation”, because the United States already values fair labor standards. The key, according to Nesbit, is to target countries where “wages are low”, and “insist that products exported to the U.S. are more sustainable – or they can absorb carbon tariffs to account for some of the damage done”. We live in a country where the government has so much power, but so do we. The government would help in creating policies to prolong fashion trends, instead of promoting new styles and designs continuously throughout the year, but it is up to the consumers to end this trend. Nesbit outlines a three-step plan for success: “wear clothes longer”, “don’t buy clothes you aren’t really going to wear”, and “tell the fashion industry you don’t want to buy their latest trends”. If we encourage and reward sustainability, sustainability will reward our planet.
Well would you look at that! Turns out green is this season's color! Thanks to people like Jeff Nesbit and those of you making change, we are one step closer to decreasing the fast fashion footprint and making green the most timeless color.
Thank you Jeff for helping me with this project and look forward to following in your footsteps!
xoxo- Annie
Violet Visions Thrift - Sustainability in the Community
My mission for OhSoAnnie and the Fashion4theFuture Initiative is to inspire sustainable fashion in the closets of Generation Z. However, this time I have been inspired by someone else. Maya Clausman and Ellie Tolan, two young entrepreneurs, decided to design their own form of producing sustainable options in the community by creating Violet Visions Thrift.
I reached out to Maya to gain some insight on Violet Visions and provide you guys with inspiration to make change too! Violet Visions Thrift is a consignment pop-up store that restocks once every month. Maya and Ellie decided to create their brand during a thrift trip to San Diego where they found themselves neck deep in amazing finds and wanted to develop their closets while sharing the wealth. Clausman shared that their mission is to help both boys and girls find “affordable and reusable pieces that won’t go to waste on the earth”. What better way to inspire a community than to provide literal evidence of how easy sustainable shopping can be! She also shares that “sustainability is the best way to go” because buying a “quality piece that won’t fall apart before you even get the chance to wear it” is worth the switch. The fast fashion market has convinced it’s audience that the need to update one’s closet for 12 different seasons is imperative, and that expensive and quality clothing is unnecessary. However, clothing from Forever 21, H&M, and Zara is low quality and forces consumers to buy triple the clothing necessary, ultimately increasing the carbon footprint. Vintage clothes were made using timeless techniques and materials, which according to Clausman, “proves their longevity”.
Upon entering the make-shift boutique, one can find piles of pieces inspired by Ed Hardy, Abby Lee Kershaw, and Drew Barrymore. The pieces are handpicked and tagged with insanely low prices as well! From baby dresses, tees, and boots, to bags, overalls, skirts, and knits, Violet Visions Thrift has it all! Ultimately, their goals include creating a website, providing a larger men’s selection, and increasing their following. Both Maya and Ellie have a passion for style and erasing the carbon footprint, and desire to inspire their friends!
I love seeing change in the community and looks forward to seeing Violet Visions Thrift grow exponentially! Don’t forget to follow them on Instagram and your eyes peeled for next month’s drop!
xoxo-
Annie
Fall/Winter 2021 Fashion Month
It is a national holiday. It is everyone’s favorite time of the year. Is it Christmas? Nope. It’s fashion month!
This year, we kicked off Fall/Winter 2021 with a tribute to global fashion from past generations; where neon, pops of bold and bright colors, and texture are rethought into an array of eye-catching statement pieces for everyday use. I love nothing more than a bold, timeless look that will knock some sense into summer florals and fall neutrals. I have something to admit: I am so bored of being bored. Between quarantine and matching sweat sets there has been such a lack of excitement in the past few years. So, even if you think that some of the looks from this month were borderline tacky or too bold, you cannot tell me that you were bored for even a minute.
Texture was the name of the game this season. The sudden switch from bland to feathers, tulle, and faux fur is everything to me. Elie Saab illustrated a refined feather technique with his pastel rendition in Paris. Givenchy, Balenciaga, and Prada channeled their inner bear that looked so realistic and had a modern take on surviving the New York winters.
Even puffy dresses were prominent as seen in Molly Goddard’s collection of layered, tulle pieces that are my current obsession. Put me in a bright colored tulle gown and I will act as though I am a cottage-core princess on her way to meet the queen. No actually, I will act as the queen. Nicholas Ghesquière for Louis Vuitton and others took a more literal interpretation of these larger than life dresses, bringing back the bubble shape as a metaphor for social distancing to avoid getting sick. These puffy silhouettes elongate the legs and accentuate all things beautiful.
I also saw a huge increase in the saturation of colors on high fashion runways. The bright colors seen in Prabal Gurung and Claudia Li bring out the beautiful shades of swanky green, bubblegum pink and perhaps the most iconic color in fashion history: cerulean blue. Do these colors cross the tacky line? It is up to you. All I see are solid depictions of what the fashion industry needs during such a blah season.
From sweater dresses and chunky knits to debut on the city streets, to chalet style coats and quilted jumpsuits for on and off the slopes, designers took fall/winter quite literally. Now that it is finally becoming acceptable to vacation, there will be plenty of ways to wear the runway even in the downpour of snow. Chanel released a quilted jumpsuit demonstrating the brands timeless response to Moncler, North Face, and Prada’s coat phase. This piece makes me want to buy a one-way ticket to Aspen where I can flaunt my après ski attire. Even Casablanca’s collaboration with CURVYcon and Dior’s drop are preparing their buyers for the snow storm I like to call ice. Even Mui Mui, the leading slope style atelier, demonstrated their effortless layering techniques with skiwear over silk. Bring on the moon boots, ear muffs, and coats — yes I know it is seventy degrees in LA.
I am so pleased with what I saw down the runway this season. The designers did indeed create pieces that are able to withstand the pressures of the rest of 2021. Between Bettina Vermillion’s loud thigh highs, ALYX’s flashbacks, and the Alber Elba tribute show created the most magical moments that broke up the silence of this year.
xoxo-
annie
The Italy Project — One Small Step for Man, One Giant Leap for Mankind
Unification of Great Minds
Stella McCarney releases recycled cashmere
How is it that humanity is still divided? After all, humans have endured hardship, seen others fall, achieved the unthinkable, and developed over two thousand years. One would assume that by now, we would unite into over seven billion hearts dedicated to each other and heads dedicated to innovation, ultimately forming unbreakable bonds between individuals with nothing in common except the ground they tread on. Luckily all of humanity has one thing in common: we want to not only live but thrive on this planet. How do we achieve this goal? We take care of our bodies and our world. After all, a better future relies on better communication and connectivity.
A new word — better yet an idea — has emerged and converted countless minds. The idea of transparency is rather simple: consumers want to know where their items are from and how they were created. Surprisingly, so many manufacturers and companies still refuse to disclose this vital information. But thanks to movements such as the Italy Project and Fashion Pact, transparency is emerging victoriously.
According to the Global Fashion Agenda, the apparel industry will grow by 81% by 2039. This growth will also increase the carbon emissions (currently around 8%) directly. Since our planet cannot handle this skyrocket in emissions, brands such as Stella McCartney, Burberry, and Kering formed a coalition to “establish a platform for manufacturers to coordinate, fund, and scale environmental programs with measurable impact”, abiding with the requirements of the Apparel Impact Institute. Creating sustainable energy, using water, and innovative technologies will chip away at fast fashion’s footprint. Stella McCartney released a line of recycled cashmere, Burberry’s camping screamed circularity by donating material to fashion students in need, and smaller brands all over the world are following in the role model’s footsteps. By initially decarbonizing the Italian fashion industry, the rest of the world will have no choice but to accept the benefits of the revolution.
Burberry circular campaign
Although the progress is slow, it has shed light on the severity of fast fashion and its correlation to climate change. Even small movements such as the shift from micro plastics to mushroom leather have ravaged the industry and set off a chain reaction of passionate advocates. The final steps of stopping global warming, restoring biodiversity, protecting the oceans, and changing minds begins with us. How can humanity be divided on such a matter? I know you want to heal the damage that has been done by past generations. Let us rally the efforts, commutation, and connectivity needed to make real change. You just wait and see how fast our world will heal. Let’s make it our own Italy Project, and take one big step for all the fashion fanatics.
xoxo- Annie
Miami
It’s been waiting for you
There is nothing I love more than traveling — especially over the summer. What better way to break the quarantine fast than tanning on the warm sands of your favorite beach, dressing up for dinner, and enjoying brainless relaxation. This summer I traveled quite a bit and got to experience the birth of a new confident and accomplished Annie on the beaches of Miami. I have created a lookbook for my favorite sustainable outfits from my trip!
Let’s talk swim. I have to admit high quality, sustainable swimsuits are so extremely expensive and it is so hard to drop a pretty penny on two pieces of fabric. However, a good swimsuit will last you years and if it has the ability to make me look and feel good, then please, take my money! That being said, I wore a combination of cheaper and pricey swim in Miami and am here to give my tips and tricks to finding a great deal, brand, and fit.
I am a huge fan of Belle the Label. They focus on making their products timeless, comfortable, and stylish all at once. If you take a look at their site, you’ll find the most beautifully crafted, yet minimalistic pieces that are attention grabbing yet ethically made.
ONEONE Swimwear
Belle The Label
Sommer Swim, Cool is a Construct, Vitamin A, and OOKIOH, are my other favorites for sustainable swim but they are on the pricier side. However, I live for Depop swim and I swear by the amazing sellers and their honesty. Simply search specific keywords (pink triangle top, green bottoms, designer swim), find a piece you love, and then message the seller about the history of the product. Most sellers are transparent which is so helpful in this process. If the swimsuit is not from a sustainable brand, buying it second-hand is far better than buying it from a fast-fashion retailer.
My favorite dinner look was thrifted from LA and is by the designer Ingwa Melero. Honestly, we all just hit the jackpot with this name. If you search her name on eBay, Poshmark, or Depop, you will turn into that head-turning, ethereal fairy with respect to the environment. It literally cannot get any better than that. Here is one of my favorite Melero finds.
Balzac Paris makes their clothing from a completely biodegradable cellulose fiber called Tencel, and their designs are so effortless yet professional.
We all know and love Reformation, but did you know that they work with non-profits and will actually pay you in-store credit if you switch to solar power and other environmentally friendly practices. Plus they are size inclusive and have everything from bridal wear to swim!
I have so many more name drops and lookbooks of sustainable and stylish brands coming up and I hope you enjoyed this one! Knowing all this made my travel shopping and packing so much easier knowing it was done ethically, and I cannot wait to see all of you in Miami next year wearing your perfect timeless pieces!
xoxo-
annie
Fashion Insider: A Closet At Your Fingertips
Learning how to shop sustainably
Everyone has seen the iconic montage of Cher Horowitz’s morning routine, and it never fails to disappoint fashion fanatics in a digitally advanced society. In the movie Clueless, a digital closet and personal stylist is made a reality. This idea inspired a new generation of apps dedicated to online shopping, with an emphasis on sustainability. An up-and-coming army of environmentally conscious small businesses, fashion addicted influencers, and normal individuals trying to make a few extra dollars has developed over the past few years and falls nothing short of impressive. Apps such as Depop, Poshmark, Mercari, and even the notorious Ebay have emerged as top competitors in this successful market. What exactly drives their motives, and how have they affected the fast fashion market?
Although there are numerous apps and websites dedicated to the craft of sustainable fashion, Depop comes out on top because of the combination of aesthetic, social aspects, and convenience. The motive behind the app was that it would provide young generations with a convenient way to buy and sell second-hand pieces. It has exponentially grown in popularity because buyers approve of the fact that they are not buying from a company that mass produces clothing. Buyers and sellers are able to contact directly to negotiate, purchasing takes a few seconds, and the clothing selections are all personalized. Selections range from small businesses using the app to gain exposure, to big-name brands and luxury pieces for cheaper prices. Many people have shared concerns about the quality of the clothing and online scams, but Depop, Mercare, eBay, and Poshmark sellers are genuine, real people with a love for the market.
There is such a large variety of clothing on the market to match the personal preferences of every buyer. From athletic wear and professional attire to the newest trends and swim, these apps have it all! These pieces are obtained in a few different ways such as thrift stores, individual closets, and even designer stores. The use of these apps to increase the popularity of obtaining clothing from thrift stores is quite recognizable. Influencers have made a name for stores such as Goodwill and Savers, promoting their products as a way to avoid fast fashion. Straight to the apps they go; either sold as is or upcycled in the most phenomenal ways. Sellers often turn extra-large shirts into the most flattering dresses for their body types or outdated sweaters into modern layering pieces. Small businesses have also exposed their products with an emphasis on sustainability. What makes it even better is that anyone — that’s right, even you —has the ability to post clothes, swimsuits, shoes, and accessories with the touch of a button. Because of the many active members of the online fashion marketplace, every app is filled with the most amazing new and secondhand, sustainable pieces.
Endless benefits have come from this new way of shopping. In a generation of individuals who do not want to overspend on clothing, these apps are perfect! They introduce novices to the world of sustainable fashion, and eco-friendly businesses are able to grow in popularity. A major emphasis is placed on what you can buy with $25 and a love for the environment. Slowly but surely, the fast-fashion footprint is being erased thanks to ordinary individuals who counteract the negative effects of carbon dioxide emission from textile businesses, child labor, and landfills dedicated to cheap clothing. The future is now, and it is our responsibility to use innovations such as technology to better the world we live in — one pair of jeans at a time.
Breaking News: Fashion For the Future. How can I help the environment doing something I love?
What is Sustainability?
Stop where you are! You— yes you! Have you heard of social media’s newest debate? The word fashion has been carelessly spread in two directions: the continuation of fast fashion marketplaces, and the introduction of sustainable fashion. Perhaps the biggest influence on determining what category trends will fall into is social media. Bloggers, Instagram models, magazine editors, fashion students — and your fine self — cab express voices on this topic through multiple easy-to-access sources such as Instagram, Twitter, Pinterest, and Depop. Social media’s debut has proved to be a major factor in social, political, and relational unity. However, the new style vault has opened to sway voters to their preferred side of the argument.
The term “social media influencer” has grown exponentially and professionally throughout the past generations. Influencers coined their title after discovering how simple and accessible a large platform is, and how easily the innocent minds of generation Z are manipulated. Fashion influencers such as Aimee Song, Danielle Bernstein, and Chiara Ferragni are using their platforms to emphasize the value of luxury goods, Haute Couture, and their love for finer things. Many have created brands, including WeWoreWhat and Camile Coelho Collection, consciously avoiding materials and labor processed using cruel labor and disposable materials. Instead, they realize the magnitude of their platform and ultimately dictate what their followers believe. Smaller creators such as aspiring bloggers are using apps such as Instagram and Tiktok to ultimately dress the generation. Barriers between brands and gatekeepers carefully preserving their factories, supply chains are being broken by these generous individuals. Immediate responses for questions from what to wear with what, to where to buy sustainable pieces are answered within minutes on posts or comment sections. Therefore, individuals interested in eco-friendly brands and ending the chain of fast fashion are given accessible information on the topic and are able to make informed decisions.
With the increase in knowledge comes the increase of sustainable brands. Eco-conscious designers are stepping into their roles as leaders in uniting the fashion world under one cause: to decrease the mass production of cheap designer replicas while catering to affordability. Reformation, ThredUP, Levi’s, and Everland have emerged as top competitors in this new market. Lucky and Yak, TALA, and Rens Original have been pushed onto apps such as Tiktok and admired for their use of items such as plastic bottles and coffee grounds to handcraft fashionable pieces. An alternative to thrift shopping and purchasing second hand is consuming pieces from brands like these, who want their buyers to know where and how their clothes were produced, and who focus on cleaning the planet one piece at a time. If you are looking for a higher-end alternative, Vogue released an inside look at the Apparel Impact Institute’s partnership with many high-end brands such as Stella McCartney and Burberry on “The Italy Project”, to establish a positive influence on fast fashion manufacturers, and erase their destructive footprint (Farra, 2021). The increase in intentional change from influencers and brands on social media has quickly begun to decrease the fast fashion market’s influence by almost 30% in 2020.
Sustainable fashion looks promising for future generations. Thanks to environmentally friendly yet stylish designers and individuals with great influence, decreasing the amount of fast fashion consumership is far within our reach. Attitudes towards the new market have also changed as brands have consciously considered the factor of affordability. Now, buyers can purchase long-lasting, quality pieces without worrying about astronomical prices. Soon, the footprint of fast fashion has the potential to be erased, and sustainable fashion will stand as the only option.
Farra, E. (2021, January 22). Stella McCartney, Burberry, and Kering Forge a New Kind of Sustainable Partnership. Retrieved February 08, 2021, from https://www.vogue.com/article/apparel-impact-institute-kering-stella-mccartney-burberry-sustainable-fashion-partnership