Designer Spotlight: Amy Lawrence

We are just over the halfway point of the Melbourne Fashion Festival where, so far, the festival has showcased a stunning array of collections, from emerging Australian talent to internationally renowned labels. I ran to my computer this morning to report that Australian designer Amy Lawrence has just been awarded the National Design Award for her excellence in sustainable design and craftsmanship within the first five years of her establishment. Her sophisticated, hand-sewn creations have garnered attention for their innovative attempt at reshaping the future of fashion. I have had the privilege of presenting many sustainable fashion designers on this blog, but few have excited me as much as Lawrence.

Amy Lawrence founded her label in 2023, after the initial COVID lockdown, bringing a conscious approach to the industry. Known for her delicate, hand-sewn dresses crafted from undyed silks, Lawrence’s designs offer a unique juxtaposition of modern style and artisanal craftsmanship. She has chosen to work exclusively with natural fibers and avoid synthetic dyes. Each piece celebrates beauty and quality craftsmanship, while remaining ethically accountable. She has always admired slow fashion, producing made-to-order, limited collections out of her Melbourne studio that emphasize quality and longevity over quantity. 

What truly sets Amy Lawrence apart from her contemporaries is her commitment to craftsmanship. The choice to use undyed silks allows the natural beauty of the fabric to shine. The silks are sown using her distinctive fagoting stitch technique to create decorative seams with small gaps between fabric pieces. Lawrence manages to make the silks feel almost shell-like, maintaining their structural integrity while possessing an almost iridescent glow. The stitching allows sunlight to filter through the spaces like light between seashells scattered along a shore. Her silhouettes are youthful, allowing the models to float over the runway.

This award solidifies her status as a leader in the industry. This recognition speaks to her dedication in combining luxury with environmental responsibility. As her brand continues to grow, Lawrence’s influence extends beyond Australia, placing her at the heart of the global conversation on sustainable fashion.

For anyone looking to invest in high-quality, sustainable fashion that stands apart from the crowd, Amy Lawrence is the designer to watch. 

Xoxo,

Annie